PUMA was established in 1948 in Germany, Herzogenaurach (Herzogenaurach), PUMA Chinese as the Puma , which means puma , a German production of shoes and sportswear based large multinational companies . Founder: Rudolf Dassler (Rudolf Dassler). Rudolf Dassler in 1924 joined his brother Adolf Dassler ( nickname Adi Adi) Dassler company in Hz if Raul and the company soon changed its name to Dassler Brothers . The mid - 1930s , the Dassler Brothers grow to nearly 100 employees , more than thirty kinds of styles of the world's leading brands of sports shoes . After World War II , Dassler brothers to resume business , 47 employees , and rubber extracted to canvas the U.S. fuel tank , made the first post - war sports shoes .