UGG is a legendary brand of sheepskin snow boots. The seemingly simple-minded cartoon appearance but swept the Eurasian land, and is now popular fad in the world wind. 1978, an Australian surfer named Brian Smith with a group of sheepskin boots to reach the United States, California, where surfing the developed market attracted a group of sheepskin boots. Later, he established the UGG Holding Company, the UGG trademark is registered, but due to poor management, in 1995, Brian Smith shares sold to Deckers (Deckers) Outdoor Products Co., Ltd. operates Hollywood stars wearing the company and became popular in the United States, and thus recognized in several countries. Since then, UGG began to slowly from a small surf brand to develop into a world-renowned sheepskin snow boots luxury brand.